Are you looking for ways to improve your business website?

Want to know how to create an about page that improves your website conversion rate?

Here’s a quick summary

  • Value proposition above the fold
  • Frame benefits as positives
  • Evoke emotions with stories
  • Do it with video
  • Establish trust with photos
  • Increase interest with photos
  • Say no to stock photos
  • Use testimonials
  • List positive reviews
  • Include a call to action
  • Include contact information

Check out the infographic for more detail.