Are you looking for ways to improve your business website?

Want to know how to create an about page that improves your website conversion rate?

Here’s a quick summary

• Value proposition above the fold
• Frame benefits as positives
• Evoke emotions with stories
• Do it with video
• Establish trust with photos
• Increase interest with photos
• Say no to stock photos
• Use testimonials
• List positive reviews
• Include a call to action
• Include contact information

Check out the infographic for more detail.