Web Design Tips, Help & Advice for Small Business
11 Steps to an Amazing About Us Page for Your Business Website [Infographic]
Are you looking for ways to improve your business website?
Want to know how to create an about page that improves your website conversion rate?
Here’s a quick summary
- Value proposition above the fold
- Frame benefits as positives
- Evoke emotions with stories
- Do it with video
- Establish trust with photos
- Increase interest with photos
- Say no to stock photos
- Use testimonials
- List positive reviews
- Include a call to action
- Include contact information
Check out the infographic for more detail.